Northgate González Market on Chula Vista's Third Avenue is a Southern California supermarket chain founded in 1980 by the González Reynoso family, operating more than 40 locations across four counties from its Anaheim headquarters. The Third Avenue Village store anchors the block's dining corridor with an in-house tortillería, a full-service carnicería, and a panadería baking conchas and bolillos — a food-production depth that complements the sit-down Italian plates at neighboring Savoie Italian Eatery on the same avenue. Prepared-food cases stock house-made tamales, carnitas, and seasoned carne asada alongside an organic produce section and a bakery turning out fresh pan dulce. The store accepts SNAP/EBT and sources produce through a regional grower network, a direct-farm pipeline aligned with the outdoor vendor model at the Chula Vista Farmers Market. The in-store tortillería presses both corn and flour varieties on a high-output rotating comal, while the panadería fires birotes, conchas, and polvorones in deck ovens calibrated for the low-moisture, high-crust recipes traditional to Jalisco-style baking.