Chula Vista Farmers Market returned to downtown Chula Vista in 2022 after a five-year hiatus and now fills Park Way between Third and Fourth Avenues with over 70 vendor tents every Sunday, operated by San Diego Markets under market manager Catt Fields White. The California Certified Farmers' Market sources the same regionally grown produce and pasture-raised proteins that anchor the daily inventory at Santa Fe Meats Mercado and other South Bay carnicerías focused on locally traceable meat and produce supply chains. Located adjacent to Memorial Park in the Third Avenue Village district, the market draws foot traffic from the surrounding residential grid and feeds into the walkable restaurant and retail corridor that defines downtown Chula Vista. Vendor categories span farm-direct fruits and vegetables, pastured eggs, artisan breads, sauces, salsas, flowers, handmade crafts, and prepared foods, with an organic and plant-forward focus that aligns with the ingredient philosophy at Happy Life Organics Veggie Deli. The market accepts EBT/SNAP benefits at the Welcome Booth and runs year-round regardless of weather conditions.