JCPenney at Chula Vista Center Mall on Broadway anchors the western commercial corridor with a full-line department store carrying apparel, footwear, jewelry, beauty, and home furnishings. Exclusive house labels including Liz Claiborne, Arizona, and Okie Dokie span men's, women's, and children's sizing through big-and-tall, a depth of in-house branding that distinguishes the location from the specialty occasion-wear selection at Original Dresses. The in-store JCPenney Beauty counter stocks more than 100 brands including NYX, Redken, and Biolage alongside fragrance lines from Calvin Klein and Ariana Grande. An in-home custom window treatment service provides on-site measurement and installation of blinds, drapes, and curtain hardware, a room-finishing program that complements the living-room and bedroom sets stocked by Jerome's Furniture on the same Chula Vista shopping circuit. The fine jewelry department carries 10K and 14K gold, sterling silver, and diamond collections with on-site ring sizing and chain repair.