Jerome's Furniture in Chula Vista has operated as a Southern California furniture destination since the Navarra family opened its original San Diego showroom in 1954. The 775 Plaza Court superstore near H Street and Broadway supplies living-room, bedroom, dining, patio, and mattress collections to South Bay homeowners, including residents furnishing units at The District at Eastlake. Non-commissioned sales associates staff a Custom Design Center where buyers select upholstery fabrics, sectional configurations, and finish options for made-to-order pieces. Same-day delivery dispatches from a 450,000-square-foot distribution center, and larger relocation orders coordinate with moving services such as Blue Dog Moving for full-home transitions. The showroom's largest configurations include Serta iComfort and Beautyrest Black mattress lines paired with power-adjustable bases, split-king frames, and coordinated bedroom casegoods.