Five Below in Chula Vista's Eastlake district stocks toys, tech accessories, candy, beauty products, and room decor across eight themed shopping sections at the Village Walk at Eastlake on Eastlake Parkway. The Philadelphia-based chain — founded in 2002 and now operating over 1,800 U.S. locations — prices core inventory between one and five dollars, with a Beyond section carrying select items above that threshold alongside the gaming peripherals and console accessories stocked at GameStop in the same eastern Chula Vista corridor. The Tech world carries phone cases, earbuds, LED lighting, and portable chargers, while the Create section stocks art supplies, slime kits, and craft materials that overlap with the project inventory at Michaels. Party supplies, seasonal decor, and candy-by-the-bag fill out the store's event-prep and impulse categories. Seasonal rotations cycle pool floats, outdoor games, and holiday-themed merchandise through the floor plan on a regional merchandising calendar tied to Southern California's year-round outdoor season.