GameStop Store #5139 in Chula Vista occupies Suite 120 at the Broadway Plaza Shopping Center on Broadway, stocking new and pre-owned video games, consoles, controllers, and accessories for PlayStation, Xbox, and Nintendo platforms. The chain — founded in 1984 as Babbage's in Dallas — also carries trading cards, sports cards, Pokémon TCG products, and PSA-graded collectibles at this Broadway corridor location, serving the same South Bay entertainment audience that fills seats at Regal Rancho Del Rey. Trade-in services let customers exchange old consoles, games, accessories, and phones for cash or store credit, cycling inventory through a buy-sell-trade model that keeps pre-owned pricing below new-release MSRPs. The collectibles counter now buys PSA-graded sports cards, Pokémon slabs, and similar authenticated items, expanding the store's secondhand market beyond gaming hardware into the same numismatic and memorabilia space occupied by CV Coins & Collectables in Chula Vista. PowerUp Rewards members earn points on every transaction, redeemable for store credit, exclusive merchandise, and early access to limited-edition console bundles and collector's-edition game releases.