The Downtown Chula Vista Association operates as a nonprofit corporation managing two dedicated assessment districts along Chula Vista's Third Avenue Village commercial corridor. The Property Based Improvement District encompasses 265 parcels across approximately 16 blocks from E Street to I Street, funding streetscape maintenance, marketing, and event programming for member businesses including Third Avenue dining anchors such as La Bella Pizza. A separate Business Improvement District covers the same corridor from E Street to H Street, enrolling all businesses holding active City of Chula Vista licenses within that footprint. The association produces annual signature events—the Lemon Festival and Taste of Third among them—drawing foot traffic to the walkable district where Savoie, Filippi's Pizza Grotto, and independent retailers cluster between Fourth Avenue and Church Avenue. Third Avenue's cafe and coffeehouse scene, anchored by roasters such as Dark Horse Coffee Roasters at 310 Third Avenue, reinforces the district's identity as Chula Vista's pedestrian-oriented downtown core. The PBID and BID together represent over 200 business members within the boundaries of Church Avenue to the east, Landis Avenue to the west, and the E-to-I Street corridor running north to south.