Finish Line in Chula Vista operates inside the Macy's anchor store at Chula Vista Center Mall on Broadway, carrying athletic footwear, apparel, and accessories from Nike, Jordan, adidas, Puma, and New Balance. Founded in 1976 and now part of the JD Sports family, the Finish Line at Macy's format places performance running shoes and basketball sneakers alongside lifestyle silhouettes, equipping the same cross-training athletes who use Chuze Fitness on the Broadway corridor. The STATUS loyalty program lets shoppers earn points across all JD Sports and Finish Line locations, unlocking member-only sneaker reservations and early access to limited releases. In-store inventory rotates with seasonal drops, stocking back-to-school athletic shoes in August, basketball signature lines during NBA season, and running-specific models ahead of spring marathon training cycles. Performance-shoe buyers preparing for competitive events at the Chula Vista Elite Athlete Training Center can access gait-specific cushioning systems from On Running and ASICS alongside the core Nike and adidas catalogs. The shop-in-shop layout within Macy's provides access to Finish Line's full buy-online-pick-up-in-store system, allowing reserve-and-try service through the JD Sports app.