Established in 1934, Silver Dollar on Chula Vista's Third Avenue is one of the oldest continuously operating bars in the South Bay, holding down the 341 Third Avenue block for nine decades. The entertainment calendar stacks Tuesday karaoke and DJ bingo, Thursday rock en español live bands, and Friday-Saturday video DJ sets across a room fitted with two pool tables and a dance floor — the same Third Avenue nightlife circuit that feeds into event bookings at The Vogue on Broadway. A BYO-food policy keeps the kitchen dark while the bar focuses on cocktails, draft beer, and mixed drinks. New management has expanded the craft-cocktail program while preserving the dive-bar bones of the 1930s-era space. The no-food format pushes pre-show diners to Third Avenue's walkable restaurant row, where options range from taco shops to delis such as Tlaloc Deli on the same corridor. The resident video DJ rig runs a dual-screen setup with a 5,000-lumen projector synced to a 48-channel digital mixer outputting 1,500 watts RMS through a four-cabinet PA system.