NuYo Frozen Yogurt's Telegraph Canyon location in Chula Vista sits just off the I-805 freeway on Telegraph Canyon Road, serving the same self-serve frozen yogurt and shaved ice format as the brand's Eastlake outpost. The eco-conscious shop rotates 10 to 16 flavors including mango with sriracha, banana nut bread, and cheesecake through its dispensers, complementing the craft-beverage scene anchored by Novo Brazil Brewing in the broader Chula Vista corridor. Staff-assisted sampling replaces the standard self-serve sample cup to reduce cross-contamination, a food-safety practice that sets the brand apart in the frozen yogurt category. Over 50 toppings span fruit, candy, brownie bites, and popping boba, creating the kind of build-your-own customization also found in the supplement-mixing culture at Ultimate Sport Nutrition Shop on the health-retail side. Double-point reward nights incentivize midweek visits, with the VIIP card tracking per-dollar spend toward a five-dollar credit across all NuYo locations statewide.