Taquería la Nueva Imperial on Chula Vista's Third Avenue at 1351 Third Avenue serves handmade-tortilla tacos, carne asada fries, and Baja-style counter plates from a storefront with drive-thru access and rooftop seating. The taqueria occupies the same Third Avenue dining corridor as Zappy Pizza's coal-fired pie counter, but pivots to a pure Mexican street-food format anchored by $1.50 adobada street tacos served through the lunch rush. Every tortilla is pressed and cooked to order on a comal, a made-fresh commitment that distinguishes the shop from pre-packaged alternatives and keeps the corn flavor at peak intensity. The carne asada fries — grilled steak, guacamole, sour cream, pico de gallo, and melted cheese over a bed of fresh-cut fries — rank among the most-ordered items alongside tripitas tacos and mulitas. Third Avenue's after-dinner foot traffic funnels naturally between the taqueria's late window and Silver Dollar's cocktail bar a few blocks north, keeping La Nueva Imperial's kitchen active well into the evening. The Wednesday taco special drops all standard tacos to $2 each, a mid-week volume driver that clears several hundred units through the drive-thru and walk-up windows combined.