Founded in 1994 in Carlsbad, The Op Games — formerly USAopoly — designs and manufactures licensed board games and puzzles from its headquarters on Avenida Encinas near Poinsettia Park. The company holds a multi-decade licensing agreement with Hasbro to produce themed editions of Monopoly, Clue, and Trivial Pursuit under franchises including Disney, Marvel, Nintendo, and Warner Bros., with titles stocked at Carlsbad hobby retailers including Comics-N-Stuff on Roosevelt Street in Carlsbad Village. Original IP titles — Telestrations, Blank Slate, Hues & Cues, and the 2024 breakout Flip 7 — have pushed annual unit sales above seven million games worldwide. The Avenida Encinas facility sits in Carlsbad's Poinsettia industrial corridor alongside another North County game-industry neighbor, The Upper Deck Company, which produces trading cards from its own El Camino Real headquarters. Current production encompasses over 300 active SKUs spanning party games, cooperative deck-builders, and 300-to-1,000-piece licensed jigsaw puzzles manufactured under Hasbro's quality-control specifications.