The Upper Deck Company in Carlsbad operates the global headquarters for one of the trading card industry's most recognized manufacturers on Faraday Avenue near Palomar Airport Road. Founded in 1988 in Yorba Linda, California, the company holds the exclusive NHL and NHLPA physical trading card manufacturing license — a partnership dating to the 1990-91 season — and supplies the same hobby market that feeds North County dealers including Ross Cards & Collectibles. Upper Deck Authenticated, the memorabilia division, maintains exclusive autograph and game-used equipment agreements with athletes including Michael Jordan, LeBron James, and Tiger Woods. The company's 2016-launched e-Pack platform uses patent-pending technology to let collectors buy, trade, and store both digital and physical cards through a single online marketplace. Upper Deck's product line extends beyond cards into figurines, die-cast replicas, and gaming products — a collectibles breadth that complements the sealed Funko Pop and mystery-box inventory at Chrono Toys Carlsbad. Production runs include multi-layer hologram authentication inserts, acetate parallel cards with serial numbering, and on-card autograph programs processed at the Faraday Avenue facility.