YETI at The Forum Carlsbad in the La Costa area was the brand's first California retail location when it launched in June 2022, bringing the Austin-founded cooler and drinkware line to Calle Barcelona. The Carlsbad store offers in-house laser customization with nine font options and twelve design galleries for Rambler tumblers, bottles, and mugs, a personalization capability that echoes the gift-curation approach at Sur La Table across The Forum's courtyard. Founded in 2006 by brothers Roy and Ryan Seiders, YETI engineered the Tundra hard cooler with rotomolded polyethylene construction, permafrost insulation, and a bear-proof T-Rex lid latch rated to IGBC certification standards. The Carlsbad floor also carries Hopper soft coolers, LoadOut cargo systems, camp chairs, and the Boomer dog-bowl line alongside seasonal apparel and city-specific Carlsbad patches. Outdoor enthusiasts staging day trips to Carlsbad State Beach or South Carlsbad Beach Campground can pick up Carlsbad-branded Rambler drinkware not available through the same souvenir channels stocked at Back to Cali in the Village. The Rambler 26 oz Stackable Cup uses 18/8 stainless steel with double-wall vacuum insulation maintaining ice retention beyond 24 hours at ambient temperatures up to 95 degrees Fahrenheit.