Back To Cali in Carlsbad Village stocks California lifestyle apparel and branded souvenirs from a storefront inside the Village Faire Shopping Center on Carlsbad Village Drive. Launched in 2011 as a kiosk at the Carlsbad Premium Outlets, the brand expanded into a permanent retail space carrying surf, bike, and paddle-themed screen-printed tees and hoodies alongside the board-shaping culture represented by Degree 33 Surfboards. The inventory includes California Republic flag hoodies, Carlsbad-branded sweatshirts, and location-stamped merchandise covering San Diego beach towns from Oceanside to La Jolla. A second storefront on South Coast Highway 101 in Encinitas gives the brand coverage across two of North County's highest-traffic coastal corridors. The original kiosk launch ties the brand to the outlet shopping corridor on Paseo del Norte anchored by Carlsbad Premium Outlets, where tourist foot traffic first built the customer base. Specialty items include the Carlsbad 1952 embroidered hoodie and the San Diego 1769 screen-printed pullover — city-founding-year branding sourced from the company's proprietary in-house design line.