Grubby's Poke & Fish Market in Carlsbad fuses a build-your-own poke restaurant with a retail seafood counter inside The Shoppes at Carlsbad on El Camino Real. Launched in 2018 by the team behind Señor Grubby's, the concept pairs Chipotle-style poke bowls with a fish market selling locally caught, sushi-grade fish by the pound—a dual format rare in North County. Fish deliveries arrive five to six times per week from commercial fishermen in Oceanside, supplying ahi, albacore, salmon, and octopus for both the bowl program and take-home purchases. DIY poke kits and sushi-making sets extend the fish-market concept into an at-home format, packaged with sushi nori, bamboo rollers, masago, wasabi, and ginger alongside the raw fish. The El Camino Real setting at The Shoppes at Carlsbad places Grubby's within a mixed-use retail corridor that also includes Luna Grill on the same strip. The retail counter sells sushi-grade ahi, albacore, salmon, and octopus by the pound alongside pre-assembled DIY sushi kits containing rice, nori, masago, wasabi, ginger, cucumber, and a bamboo rolling mat—a boat-to-bowl supply chain sourced directly from Oceanside commercial fishing boats.