Rolled Up SD in Carlsbad's Windmill Food Hall serves build-your-own sushi burritos and poke bowls from a counter stall at 890 Palomar Airport Road, the 14,000-square-foot food hall near the Carlsbad Flower Fields. Created by restaurateur James Markham, who also developed the Windmill Food Hall concept after founding national pizza chains Pieology and MOD Pizza, Rolled Up wraps nori sheets around customer-selected proteins and sauces in a format influenced by the raw-fish preparation at Pelly's Fish Market & Cafe on Carlsbad Village Drive. Signature burritos include The Works and the Bulgogi Burrito, each built on two full nori sheets and packed with rice, proteins, and house sauces. The stall also serves traditional sushi rolls and poke bowls with customizable toppings, extending the format beyond the burrito concept into territory that shares menu DNA with the specialty-roast ethos at Lofty Coffee Co. in the same Palomar Airport Road corridor. Each sushi burrito is assembled in a hand-roll sequence that layers seasoned rice against the nori interior, then stacks proteins, avocado, and crunchy toppings before a tight cylindrical wrap sealed with eel sauce or spicy mayo.