Michaels in Santee's Promenade Shopping Center stocks more than 35,000 art-supply, craft, and home-décor SKUs at 230 Town Center Parkway, anchoring the Town Center retail cluster with North America's largest arts-and-crafts specialty format. The custom-framing department cuts museum-quality mat boards and builds shadow boxes, display cases, and gallery-wrap stretches for canvas and memorabilia—a precision-finishing craft that shares the detail orientation of jewelry artisans like Michael's Jewelers on Mission Gorge Road. Michael J. Dupey founded the chain in 1973 by converting a Ben Franklin five-and-dime store in Dallas, Texas, and the company now operates more than 1,300 locations across 49 states and Canada under private ownership. In-store classes and workshops cover acrylic painting, cake decorating, sewing, Cricut machine operation, and seasonal wreath-making, with materials included in each session fee. The birthday-party program for ages four through twelve assigns a dedicated Party Captain who guides a themed craft project, sets up tableware and decorations, and serves pizza in a reserved event area—a structured activity option in the same Town Center complex that houses outdoor-recreation retailers like Sportsman's Warehouse at 240 Town Center Parkway. Private-label lines including Artist's Loft, Craft Smart, Loops & Threads, and Recollections account for roughly half of net sales, with in-house brand development covering everything from acrylic paint tubes and sketch pads to yarn skeins and scrapbook paper.