Viejas Outlet Center sits directly across Willows Road from Viejas Casino & Resort in Alpine. With 5,400 monthly Google searches and over 3,100 reviews, it''s one of the most visited shopping destinations in East County. And it doesn''t charge admission or require a casino visit to enjoy.
The Stores
Nike Clearance Store is the anchor, with 1,045 reviews and some of the deepest Nike discounts in San Diego County. If you''re patient and willing to dig through the racks, you can find shoes, apparel, and gear at 40 to 60 percent off retail. The clearance rotates regularly, so repeat visits pay off.
Coach Outlet has 194 reviews and handles handbags, wallets, and accessories at outlet pricing. Eddie Bauer Outlet is a consistent performer for outdoor and casual clothing. And Gathered: A Native Made Marketplace is a standout. It sells Native-crafted goods, art, and cultural items with a genuine connection to the Kumeyaay heritage of the Viejas Band. It''s one of the most unique shopping experiences in the county.
Barons Market Alpine on Tavern Road, just a short drive from the outlets, is a specialty grocery with 473 reviews that stocks local and natural products. Good stop for snacks before a day of shopping.
Bowling, Ice Skating, and Spa
Viejas Bowl is inside the outlet center and draws 1,900 monthly Google searches. 451 reviews, a 4.6 rating, and a full-service bowling experience with food and drinks. It''s a good family option and a solid date-night pick.
During winter months, the seasonal outdoor ice skating rink draws 1,600 monthly searches and brings families from across the county. It''s one of the very few places in San Diego where you can ice skate outdoors, and the holiday atmosphere around the rink makes it worth the drive.
Native Dreams Day Spa & Full Service Salon at the outlet center offers massages, facials, and salon services with 53 reviews and a 4.8 rating. It''s a quieter alternative to the casino floor.
Getting There
Viejas Outlet Center is at 5003 Willows Road in Alpine, right off I-8 at the Willows Road exit. Parking is free and plentiful. The outlet center is open daily, though individual store hours vary. If you''re combining shopping with a casino visit or a meal at Grove Steakhouse or Baron Long Bar & Grill across the street, you can easily fill a full afternoon.
For more shopping in the area, check the Alpine shopping directory.
