San Diego-born CoCo Playa in Point Loma's Midway District runs a dual-window drive-thru at 3030 Kurtz Street, pairing locally roasted espresso with a daily fresh-baked cookie program. The cookie lineup — Blue Playa, Nutella Bueno, Co-Cosmic — bakes on-site each morning, building a made-to-order bakery component into the drive-thru format that separates it from rotating-menu cookie chains like Crumbl further up the corridor. A parallel dirty-soda menu infuses soft-drink bases with coconut cream, fruit purees, and house syrups, creating a non-coffee beverage category pulled from the Utah soda-bar trend. Cold brews include a nitro tap and frozen latte variants named after California beach towns, built on the same locally roasted bean stock as the espresso pulls. A second concept called Bakehouse operates from the same 3030 Kurtz address, testing new croissant and savory bake recipes before they rotate onto CoCo Playa's main counter — expanding into brunch-adjacent territory that draws morning crowds to spots like Breakfast Republic on the Midway District corridor. The Bakehouse R&D pipeline feeds seasonal cookie flavors and full savory-pastry builds into the drive-thru rotation on a quarterly cycle.