Specializing in water-based and discharge-ink screen printing, Thirty One Ten Printing in Point Loma's Midway District runs all production in-house from its Hancock Street shop. The client base spans corporate-apparel programs, band merchandise, school spirit wear, and sporting-event uniforms, producing the branded garment runs that peninsula marketing operations — Counterflow Marketing among them — spec for client campaigns requiring custom-printed apparel. Water-based eco-conscious ink formulations produce a softer hand feel than plastisol, laying down color that absorbs into the fabric rather than sitting on top — a specification increasingly demanded by apparel brands and retail-ready merchandise lines. Discharge ink adds a second technique that removes the garment's base dye and replaces it with the print color, producing vivid graphics on dark fabrics without the heavy-layer buildup of traditional methods. Event-merchandise production covers concert tees, festival staff shirts, and branded tote bags, providing the quick-turn garment runs that Point Loma San Diego event operators including Moniker Events need for venue-specific merchandise programs. The most technically demanding runs involve multi-color discharge prints on heavyweight blanks, where each color requires precise flash-cure timing between passes to prevent dye migration and maintain registration across six or more screens.