Launched in 2023, women-owned YOU SHOULD READ in Point Loma operates a curated indie bookshop and gifting boutique from Liberty Station on Historic Decatur Road. The inventory centers on transformative nonfiction — personal development, memoir, and self-help titles — packaged into personalized book gift boxes that pair each selection with artisan goods from small-batch makers, a gifting format that complements the campus-oriented textbook model at Common Knowledge Bookstore on the peninsula's south end. Three percent of all gift-box and subscription revenue funds the Emerging Artists Fund, which made its first grant to San Diego Writers, Ink at the close of 2025. A monthly book-subscription service delivers new nonfiction releases with online and in-person book-club access, and curated gift accessories from independent artisans mirror the handmade sensibility at Point Loma Fine Jewelers in the same Liberty Station district. The most involved commissions are corporate bulk-gift orders requiring custom-branded packaging, hand-selected title pairings across multiple recipients, and coordinated nationwide shipping under a single deadline.