Ulta Beauty's Point Loma location on Rosecrans Street stocks over 25,000 products across approximately 500 brands spanning drugstore price points through prestige lines including CHANEL, Clinique, and Valentino. The in-store Salon at Ulta Beauty runs a full hair-service menu—cuts, color, blowouts, and Redken-certified treatments—operating under the same California Board of Barbering and Cosmetology oversight that governs independent salons like A Robert Cromeans Salon. A Benefit Cosmetics BrowBar inside the store provides waxing, lamination, tinting, and threading services in a dedicated station staffed by Benefit-trained brow specialists. The Conscious Beauty program curates vegan, clean, and cruelty-free products in sustainable packaging, tagging qualifying items across the floor so ingredient-sensitive shoppers can filter without label-reading every box. Brow-threading and lash-lift bookings at the Rosecrans store serve the same precision-grooming demand handled by dedicated threading studios like Sia's Eyebrow Threading elsewhere in Point Loma. Ear-piercing services round out the in-store menu, using single-use sterilized cartridge systems for lobe, helix, and upper-cartilage placements.