Launched in 1993 as the original Barons Market location, the Point Loma store at 4001 W Point Loma Boulevard is the flagship of a nine-store Southern California chain built to fill the gap between mainstream supermarkets and high-priced organic retailers. The inventory holds roughly 9,500 SKUs across organic produce, gluten-free packaged goods, craft beer, wine, and a self-serve olive oil and balsamic vinegar tasting bar — a specialty-grocery depth that extends to the wholesale-grade sourcing at Specialty Produce elsewhere in Point Loma. A recently renovated interior added a fresh salad bar, hot soup counter, olive bar, and squeeze-it-yourself orange juice press, converting the market into a grab-and-go lunch destination alongside its grocery role. Weekly 40-person taste panels screen 80 to 120 candidate products before anything reaches the shelf, a vetting process distinct from the bulk-import model at larger chains — and one that echoes the artisan sourcing at Con Pane Rustic Breads & Cafe across the Liberty Station corridor. Custom catering platters — cheese boards, antipasto spreads, and multi-course deli trays built from the prepared-foods counter — represent the store's most complex assembled order.