San Diego's oldest surf shop opened its doors in 1962 at 4208 Oliver Ct on the Pacific Beach boardwalk, 92109, and Pacific Beach Surf Shop has been a cornerstone of the local wave-riding scene ever since. In 1993, local surfer and open-ocean paddler Randy Strunk took over ownership and continues to operate the shop alongside a team of CPR-certified, first-aid-trained instructors. The business formerly carried boards from iconic San Diego shaper Gordon & Smith Surfboards, a connection that cemented its reputation among serious riders. Visitors cooling down after a lesson often walk a few steps south to Sandbar Sports Grill for tacos and a cold beer on the patio. Lessons are offered in private, group, and advanced formats, and the shop teaches more than 3,500 students each year. Surfboard and bicycle rentals are available daily, and the location includes a hot outdoor shower for rinsing off after a session. Just north of the shop sits Crystal Pier, one of Pacific Beach's most photographed landmarks and a favorite vantage point for watching local surfers. Regulars heading to the south end of the boardwalk can refuel at Draft South Mission, a neighborhood tap house near the jetty. With a 4.9-star Google rating across more than 260 reviews, the shop's staff draws consistent praise for patient coaching and a welcoming, family-friendly atmosphere.