Inside the iconic castle-shaped building overlooking the Mission Beach boardwalk, Mission Beach Surf & Skate is a surf shop at 704 Surfrider Square, San Diego, CA 92109. Jacob Shaw acquired the business around 2000 when the legendary Hamel brothers retired after decades of operating surf and skate retail at this same Surfrider Square location. Shaw had launched his career in 1996 with a small t-shirt shop called San Diego Shirt Co. in Old Town, bringing expertise he developed in Florida's resort retail market, and he built Jacob Shaw Incorporated to house this shop alongside Mission Beach Resortwear and Mission Beach Rentals under one roof. Surfers gearing up here often refuel afterward at Guava Beach Bar & Grill, the boardwalk restaurant just steps from the castle entrance. The store stocks surfboards, skateboards, wetsuits, trunks, and branded apparel, and the staff helps customers match gear to their skill level and budget. Google reviewers highlight the large board selection and knowledgeable employees, with the shop earning a 4.2 rating across more than seventy reviews, and beach visitors can cap off a day of board shopping with a meal at 710 Beach Club a few blocks north. Upstairs, the Shaw family operates vacation rental apartments with ocean views overlooking Belmont Park, making the castle a true one-stop destination for Mission Beach visitors. Open daily from 8 AM with Saturday and Sunday hours extending to 9 PM, the shop remains one of the most recognizable storefronts on the boardwalk.