Patients who walk into 1018 Grand Ave, 92109, discover an optometry practice built on the Hawaiian concept of aloha — Eyeloha Optometry is the creation of Dr. Lucinda Li, who has provided eye care in Pacific Beach for more than twenty-two years. Dr. Li earned her Bachelor of Science in Biology from UC San Diego and her Doctor of Optometry degree from the New England College of Optometry in 1996, followed by a rotational program spanning clinics in Atlanta, Boston, and Portland. She purchased the practice from retiring optometrist Dr. Steven Luskin, carrying forward a legacy of personalized care at the same Grand Ave location while infusing it with her own warm, island-inspired approach. Her clinical background emphasizes therapeutic treatment of eye disease, pathology detection, pediatric eye care, laser vision correction co-management, and custom contact lens fitting. The shopping center where Eyeloha is located also puts patients steps from food, and Sauced Pizzeria on Grand Ave is a popular choice for a quick slice after an appointment. Dr. Li holds active memberships in the American Optometric Association, the San Diego County Optometric Association, and the California Optometric Association. Front desk manager and eye technician Nestor is a fixture of the practice, earning consistent praise in reviews for his help with insurance paperwork, frame selection, and scheduling. The office carries an extensive collection of fashion-forward frames and high-quality lenses, and Dr. Li is known for following up personally to make sure prescriptions and rebate processes go smoothly. Visitors who want to extend a Grand Ave outing after their visit can check out Firehouse American Eatery & Lounge for craft cocktails and comfort food nearby. With a 4.8-star rating across more than 250 Google reviews, patients frequently describe the atmosphere as relaxed and intimate compared to larger optical chains. Eyeloha welcomes walk-ins when availability allows, though booking ahead ensures dedicated one-on-one time with Dr. Li and her team.