A pandemic-era home baking project turned into Pacific Beach's answer to authentic East Coast bagels. Mission Bagel is a bagel shop and breakfast restaurant at 1344 Garnet Ave, 92109, founded by Gabe Rubin, who moved to San Diego from Cincinnati a decade ago and saw a gap in the city's bagel landscape. Rubin enlisted his sister Hannah Brown and her husband Dante, who relocated from Colorado, to build what became a family-run food truck stationed at Grand Ave and Ingraham St before the team opened this brick-and-mortar in September 2025 in the former home of The Friendly. Every bagel is hand-rolled, boiled in a slightly sweetened water bath, and baked to produce a signature snap in the crust that reviewers compare to the best shops in New York. The menu features classic varieties including everything, sesame, poppy, cinnamon raisin, onion, and plain, paired with schmears like scallion cream cheese and lox cream cheese. Deli salads, including Mom's egg salad and tuna salad, are house-made, and all products are prepared under kosher supervision. The everything bagel has emerged as the runaway favorite, and the traditional lox sandwich is already a best-seller at the new storefront. Rubin applies his Jewish heritage to the recipes while keeping the operation intentionally simple and fuss-free. San Diego Magazine featured Mission Bagel as part of the city's growing bagel renaissance, noting Rubin's commitment to supporting the Pacific Beach community. Craft beer fans grabbing a late-morning bagel sometimes continue down Garnet to SD TapRoom for afternoon pints and pub grub. The food truck continues to operate at 1608 Grand Ave for customers who prefer the original outdoor experience. Visitors in the mood for a completely different flavor profile on the same avenue can walk to Lanna Thai Cuisine for traditional Thai dishes. The shop is open Monday through Friday starting at 6 a.m. and Sundays from 8 a.m., with Saturdays off.