Owner Erez Atava opened The Bikini Shoppe in Mission Beach in 1993, and the swimwear store relocated to its current home at 728-A Ventura Pl in the 92109 ZIP code in 2011, now marking over three decades in business. The shop carries upwards of 20 swimwear brands along with sundresses, hats, sunglasses, jewelry, and sandals, all curated to outfit beachgoers from head to toe just steps from Belmont Park. Atava has spoken publicly about his daughter taking on an expanding role as the store’s buyer, positioning the business for a second-generation transition that keeps its family-owned character intact. The Bikini Shoppe’s website highlights eco-friendly, quick-drying, and UV-resistant fabrics in prints ranging from floral to tropical, and the LGBTQ+-friendly staff is trained to provide personalized fitting consultations for visitors exploring the Ventura Place shops near Draft South Mission. With just three total employees, every online order ships directly from the brick-and-mortar store, a detail that appeals to shoppers who value supporting genuinely small businesses. Curbside pickup is available, and a free parking lot ensures easy access for anyone grabbing beachwear before dinner up the coast at JRDN Restaurant. Friday and Saturday hours extend to 7 PM, and the wheelchair-accessible entrance with ADA-compliant restroom makes this one of the more accommodating boutiques on the Mission Beach boardwalk. The store has served locals and tourists continuously since the early 1990s.