Inside the landmark Hamel's Castle building at 704 Ventura Pl, San Diego, CA 92109, Mission Beach Resort Wear is a boardwalk clothing store operated by Jacob Shaw Incorporated that sits directly across from Belmont Park and the main lifeguard station. The company has been curating beach-ready men's, women's, and kids' apparel at this location for almost 15 years, stocking everything from swimwear and board shorts to sweatshirts and casual dresses suited to Southern California's year-round mild weather. JSInc also runs Mission Beach Surf & Skate at the same address, adding surfboard and bicycle rentals, custom t-shirt printing, and beach accessories under one roof. Google reviewers note the convenience of grabbing a printed souvenir tee while walking the boardwalk, and families spending the day at Belmont Park can duck into the castle-shaped building between rides before lunch at Draft South Mission nearby. The store opens early at 8 AM daily, making it one of the first retail stops available to joggers, surfers, and early-morning beachgoers who realize they forgot sunscreen or a hat. A partner store in Pismo Beach extends the JSInc footprint up the California coast, though the Mission Beach flagship remains the company's busiest outpost thanks to heavy boardwalk foot traffic. With its boardwalk-front visibility and consistent tourist flow, Mission Beach Resort Wear has become a go-to wardrobe stop for visitors discovering that San Diego evenings are cooler than expected. After shopping, a sunset drink at Coaster Saloon on Mission Boulevard caps off a classic Mission Beach day. The castle building itself is a local landmark that many beachgoers photograph before even stepping inside to browse.