Sarah Timmerman founded Beginning Boutique in Brisbane, Australia in 2008 after a trip to Paris inspired her to build an online fashion destination that treated customers like best friends. The Pacific Beach storefront at 948 Garnet Ave, San Diego, CA 92109 serves as the brand's United States flagship and doubles as a West Coast shipping hub, fulfilling American orders from a warehouse in Vista, California. Timmerman, a University of Queensland graduate, won the 2015 Queensland Telstra Businesswoman Award and was a regional nominee for the EY Entrepreneur of the Year award that same year. Festival-season shoppers who want a cocktail first can walk to Costa Brava on the same stretch of Garnet. Beginning Boutique placed 13th on the BRW Fast 100 list for revenue growth, and the San Diego store is staffed by a team led by Liz and Vic, who specialize in homecoming, prom, and formal dress fittings alongside the brand's BB Exclusive designs not available through any other retailer. The brand's Instagram following exceeds 900,000, and viral momentum grew when TikTok creators including Charli D'Amelio and Addison Rae featured the 2020 Coachella collection after the festival was canceled. Pet owners picking up supplies at Petco can browse the boutique on the same Garnet Ave run. All packaging is designed to be compostable and carbon neutral as part of the company's sustainability initiative. The store ships all U.S. orders with next-day delivery and covers customs charges at checkout, and hours are Monday through Thursday from 11:00 a.m. to 6:00 p.m., Friday and Saturday from 10:00 a.m. to 6:00 p.m., and Sunday from 11:00 a.m. to 6:00 p.m.