LUV Car Wash at 2930 Damon Ave in Pacific Beach, 92109, is a high-volume express car wash backed by Susquehanna Private Capital and operating across 81 locations nationwide. Co-founders Darren Skarecky, a former CFO of Mister Car Wash, and JT Thomson, an industry veteran with over 20 years in the car wash business who is widely credited as one of the pioneers of the unlimited wash subscription model, launched the LUV brand in 2021 from their Gilbert, Arizona headquarters. The Damon Avenue location holds a 4.8-star rating across nearly 1,000 Google reviews, making it one of the highest-rated car washes in Pacific Beach. Membership tiers include First LUV starting at $22.99 per month for unlimited washes, Lotta LUV, All the LUV at $36.99 per month with ceramic protection and enhanced drying, and the top-tier True LUV package, with new members able to start any plan at $9.99 for the first two months. Every plan includes access to free vacuum stations, complimentary microfiber towels, window cleaner, and high-pressure air, and memberships work across all LUV locations nationwide through license-plate recognition technology. The tunnel uses eco-friendly soaps and state-of-the-art wash equipment designed for speed without sacrificing paint safety. Staff members like AGM Esteban, Alexa, and Edgar earn regular praise in reviews for guiding members through package options. LUV also donates $1 from every True LUV wash during October to the DONNA Foundation supporting breast cancer research. The wash operates seven days a week from 7 a.m. to 8 p.m. and sits just off the I-5 freeway in the Damon Avenue automotive corridor, sharing the block with Bumper Rescue and other automotive specialists. Drivers looking for complementary protection services after a wash can visit BRO San Diego in the same complex for ceramic coatings and paint protection film.