Established in 1989, Bicycle Discovery Pacific Beach is an independently owned bicycle shop at 742 Felspar St in Pacific Beach, 92109, and one of two Bicycle Discovery locations in Southern California alongside its Fountain Valley store in Orange County. The shop is an authorized Trek and Electra dealer, and its online storefront lists SE Bikes, Retrospec, Bontrager, Shimano, Kryptonite, and Park Tool among its stocked brands. Inventory ranges from beach cruisers, mountain bikes, and BMX models to a growing e-bike selection that includes commuter, cargo, and fat-tire electric options, with price points starting around $270 for kids' cruisers and reaching roughly $2,000 for premium e-bikes. Beachgoers pedaling down to the boardwalk can refuel afterward at Draft South Mission on Mission Boulevard for craft beer and ocean-view dining. Rentals are a major part of the business, with Google reviewers singling out staff member Samuel for his meticulous bike prep and attentive customer care at the Pacific Beach location. The repair shop handles everything from flat fixes and brake adjustments to full cassette replacements and tune-ups, with technician Bob earning repeat praise for thorough, detail-oriented work. LinkedIn lists the company at 11 to 50 employees across both locations, and the shop holds a 4.6-star Google rating with 130 reviews. After a morning ride along the coast, cyclists often lock up and walk to World Famous on Pacific Beach Drive for brunch overlooking the ocean. The store is open seven days a week from 9 a.m. to 7 p.m. and accepts Visa, Mastercard, American Express, Discover, and contactless NFC payments. Free parking is available in the lot and along Felspar Street.