Brothers Sihao and Sibo Yan opened their first brick-and-mortar dessert shop inside the PB Marketplace at 4343 Mission Blvd #104, San Diego, CA 92109, introducing Pacific Beach to what they call California's original low-calorie soft serve. Brites Soft Serve uses True California Milk, natural monk-fruit sweetener, and real flavor ingredients rather than syrups, artificial colors, or seed oils. The result is a fat-free product that legally cannot be marketed as ice cream but delivers a rich, creamy taste that reviewers say rivals the real thing. Guests build their own cups at a self-serve station, paying by weight, then customize with curated toppings and seasonal flavors. The shop shares the PB Marketplace plaza with Ralphs, making it an easy add-on stop during a grocery run. The current lineup features more than ten options, from Italian Chocolate and Madagascar Vanilla to limited-run creations like Apple Pie, and a blended specialty called the Brizzy mixes toppings evenly through the soft serve for a uniform bite in every spoonful. Times of San Diego profiled the Yan brothers in early 2026, noting that the brothers handle all flavor development in-house and are working on take-home pints and a soft-serve cake exclusive to the Pacific Beach location. Co-founder Sibo has drawn praise from Google reviewers for his upbeat customer service and genuine enthusiasm behind the counter. Visitors wrapping up a night out on Mission Blvd can pair their dessert run with craft beers at Pacific Beach AleHouse, a rooftop sports bar a short walk south. Brites is open daily from noon to 11 p.m. and has earned a 4.9-star rating across 51 Google reviews.