Habit Burger & Grill brought its charbroiled lineup to 980 Grand Ave in the 92109 ZIP code on June 1, 2022, adding a drive-thru to the corner of Grand and Cass Street in Pacific Beach. The chain traces its roots to Santa Barbara, where the first location opened in 1969, and Yum! Brands, parent company of Taco Bell and KFC, acquired the brand in 2020 for $375 million. This Pacific Beach outpost was the company's 376th store at the time of opening, taking over a 1,964-square-foot building that previously housed Macho's Mexican Grill. Charburgers are cooked to order over an open flame, and the menu extends to sushi-grade ahi tuna sandwiches, chicken, and the tempura green beans that earned the chain a top ranking from The Daily Meal in 2023. Guests heading from the beach to 710 Beach Club for live music often grab a quick Charburger on the way, since the Grand Avenue location sits between the boardwalk and Garnet's nightlife strip. A 98-out-of-100 county health inspection score is among the highest in the neighborhood, and the drive-thru stays open until midnight seven days a week for late-night orders. Newsweek included Habit Burger on its 2023 list of America's favorite restaurant chains, and Thrillist called it one of the most underrated burger brands in the country. Kids' menu options and high chairs make it accessible for families, while the free parking lot keeps turnover steady during peak hours. Pick up a box of pastries from The French Gourmet on Turquoise Street on the way home for dessert. The CharClub rewards program offers members exclusive deals and early access to new menu items.