Opened in April 2012 at 5037 Newport Ave as the OB women's location of the South Coast family (founded 1974), South Coast Wahines stocks women's surf-forward swimwear, wetsuits, apparel, and footwear from Roxy, Billabong Women, O'Neill, Rip Curl, and Volcom Women. Women's surf lesson programs at Ocean Experience Surf School feed customers directly into the store — first-time riders pick up cut-for-women spring suits and rash guards sized for range-of-motion rather than unisex cuts that chafe. Bikini inventory covers full-coverage surf bottoms, cheeky cuts, high-waisted, and bandeau tops across size ranges from XS to XXL, with changing rooms sized for wetsuit try-ons with the zip-up assistance most shared dressing rooms don't accommodate. Pre-surf-session prep often pairs with cuts, color, and treatments at salons like Hair By The Beach — women coordinating hair cover-ups, leave-in treatments, and wetsuit hood integration ahead of a lesson or session. Custom surfboard orders run through the main South Coast shape program on the women's-specific volume ratios and rocker profiles that cater to lower body weight and board-control leverage. The shop's most complex transaction is a full pre-travel women's surf kit — wetsuit, rash guard, boardshorts, fins, leash, and wax — sized and matched for a destination trip to Costa Rica, Nicaragua, or Baja where a rider won't have access to replacement gear mid-trip.