Alison 'Ali Kay' Wilson is a third-generation San Diegan Realtor at 1991 Sunset Cliffs Blvd whose path into real estate ran through Fashion Institute of Design & Merchandising and the San Diego Art Institute, pairing a design background with coastal market fluency across Pacific Beach, Mission Bay, and the Peninsula. Concierge-style buyer representation includes lifestyle matching that ties neighborhood selection to client priorities — walkability to the OB Farmers Market on Wednesday nights, proximity to Dog Beach, or surf access at Sunset Cliffs — and flows to closing coordination alongside teams like Layne and Rachel Harrison | Compass Real Estate on multi-agent referral work. Mission Bay Real Estate Association Board of Directors service and Surfrider Foundation membership reflect a working footprint inside the coastal community rather than a drop-in agent model. Staging guidance draws on formal interior design training and graphic design work, a differentiator on beach-cottage listings where limited square footage rewards thoughtful furniture scale. Homeowner insurance routing for first-time buyers lands with agents like Matt Kalla Insurance Agency, Inc for coastal dwelling coverage that accounts for salt-air erosion and wind-driven rain exposure. The most complex engagements are first-time buyer representations in the tight Peninsula inventory, where the client is weighing a compromise condo against holding out for a detached cottage and the agent has to model carrying cost, appreciation differential, and lifestyle fit before an offer goes in.