Erika and Shane Bancroft opened Shore Thing Pet Supply in 2018 at 4836 Newport Ave, bringing three generations of pet-industry experience into a dog and cat supply store one block from the sand and Wednesday farmers market foot traffic. Three semi-private self-wash tubs run commercial-grade tubs, high-velocity dryers, shampoos, towels, and brushes on a single flat rate, with the 10th wash free on a punch card — a structure that pulls in visitors after trips to Dog Beach as well as out-of-town owners staying at short-term rentals such as Tropical Villa Palm Springs when a pet-accepting rental hosts sandy dogs. The food selection carries frozen raw, freeze-dried raw, dehydrated, wet, and dry options, each hand-selected by the Bancrofts rather than stocked from a distributor catalog. A military-service rate and price-matching policy make the shop a practical alternative to chain stores without sacrificing the holistic and limited-ingredient selection. Free local delivery runs each day within Ocean Beach and Point Loma on orders over $100, which extends to short-term rentals and camping-trailer visitors such as Into The Woods Rentals whose customers travel with pets requiring specialized gear. The most detailed service on the floor is a full nutritional-transition consultation for a puppy or senior dog, walking an owner through protein rotation, fat-to-carb ratios, and supplement layering for joint and gut health across a multi-stage feeding plan.