Owner Soraya Madjid opened Willow at 4918 Voltaire Street in February 2019 as a maker-based gift shop stocking handmade jewelry, ceramics, textile and paper arts, wall decor, soaps, and fresh bouquets. Last-minute floral arrangements round out the shop alongside home goods, giving it crossover with dedicated OB florists such as Camellia Wedding Flowers/ San Diego Corporate Florist for smaller grab-and-go bouquets versus full event work. The consignment inventory rotates constantly and leans toward independent and socially conscious producers rather than wholesale mass-market goods. Willow does not run an online store, which keeps the curation tight and tied to the physical Voltaire storefront next to Lucy's Tavern and City Tacos OB. Wall decor, textiles, and one-off ceramics place the shop into the same collector orbit as working studios around OB, including artist-run spaces such as BE Studios. Hand-wrapped gift selection for weddings, housewarmings, and baby showers is the shop's highest-value use case, with Soraya building pieces from multiple makers into a single curated gift.