Operating at 4934 Newport Ave with a secondary booth inside Pangea Outpost at 909 Garnet Ave in Pacific Beach, Ocean Gifts and Shells runs both retail and wholesale seashell distribution — single-shell sales, hermit crab shells, and coral pieces alongside finished souvenir inventory. Backpacker and hostel tourist traffic from nearby lodging like Samesun Ocean Beach - San Diego drives the lower-price-point shell and sticker sales, while beachwear, OB-branded drinkware, and handcrafted wind chimes capture the longer-stay guest market. Hand-painted starfish ornaments and seaglass mobiles are built on-site by in-house staff, qualifying as locally-made coastal goods rather than import resale — a distinction that matters for San Diego Tourism Authority local-maker certification. Adjacent foot traffic flows directly from the neighboring Ocean Beach Antique Mall at 4926 Newport, with shared-shopper crossover between vintage collectors and shell hobbyists working on display cases and aquarium builds. Christmas ornament programs run year-round via the shop's Etsy store and Printful integration, shipping OB-themed holiday inventory nationwide between August and December. The shop's most complex operation is wholesale shell fulfillment for San Diego aquariums, hermit crab retailers, and DIY wedding-decor buyers — bulk quantities of sized specimens packed, inventoried by species and measurement, and shipped to coastal craft and pet-trade clients across California and the Southwest.