Founded in 2018 and LGBTQ+-owned, Ultreya Coffee and Tea at 1785 Sunset Cliffs Blvd roasts all beans in-house at the original College Ave production location and delivers them still warm to the OB counter. That roast-to-cup pipeline puts Ultreya in the same micro-roaster category as Brew Wave Coffee, though Ultreya's emphasis on organic sourcing and vegan food extends the operation beyond the espresso bar. The OB shop doubles as the Aromalee gift boutique, pairing bag-bean retail with curated small goods in a shared storefront on the Sunset Cliffs Blvd corridor. Organic acai bowls, avocado toasts, and handhelds complement the espresso and matcha drinks, with ingredients sourced in line with the organic grocery selection at The Olive Tree Market nearby. Subscription roast deliveries and wholesale accounts for cafes and restaurants across San Diego and Orange County anchor the roasting side of the business.