Locally designed and produced in San Diego, Everyday San Diego runs a coastal-lifestyle apparel line out of 5022 Santa Monica Ave built around snapback and mesh-back trucker hats, tees, and tanks that rep the 619 surf-and-skate identity without the licensed-sports-team markup. The in-house design work happens close to the retail floor, a tight feedback loop that the broader SD-branded merchandise program at OB Gift Shop routes different color runs into for shoppers looking for OB-specific rather than pan-San-Diego artwork. Classic snapback and mesh silhouettes hit a price point intended for regular beach-rotation wear rather than display, which is the functional brief behind the brand name. A morning-only retail schedule matches the shop's production workflow and the tourist foot traffic that pushes up Santa Monica Ave after the breakfast rush from South Beach Bar and the pier lot. Wednesday farmers market shoppers on Newport Avenue loop through the store the same day they hit vendor booths at the Ocean Beach Farmers Market, the strongest foot-traffic day for locally-designed apparel discovery in OB. The most involved build offered in-store is a full locally-designed coastal kit, anchored by tee, tank, and dual-hat pairing, sized for someone moving to the 92107 ZIP who wants to drop the tourist-store wardrobe on day one.