Launched in 2019 and based on Novara Street in OB, WholeSam runs a private-chef placement agency that matches vetted chefs with San Diego households for full-time, part-time, and event-based in-home dining. The agency model handles single-event private dinner parties as a primary use case, putting a chef in the host's kitchen for the same fine-dining tier of service guests would otherwise drive to OB restaurants like Ulivo Restaurant for a comparable Italian dinner. Customized weekly meal-prep plans run as a parallel service line, with chefs preparing breakfasts, lunches, dinners, and snacks dialed to specific dietary restrictions and macronutrient targets. Holiday hosting, company parties, postpartum meal programs, and detox plans all sit inside the agency's remit, with the chef placement adjusting to the client's schedule rather than running on a fixed restaurant calendar. Sourcing for the placed chefs frequently runs through OB specialty suppliers including Ocean Beach Meat Company on Voltaire Street, with the in-home menu's protein selection often built around what's available at the local butcher counter that morning. Long-term full-time private chef placements — a multi-month vetting and matching process where the agency aligns a chef's cooking style, personality, and schedule to a household's eating patterns over a year-or-longer engagement — represent the agency's most involved client engagements.