Running the Rare Reserve allocated-spirits program alongside a traditional neighborhood liquor counter, Newport Farms Market & Liquor operates out of 5004 Newport Avenue a block from the OB Pier. The Rare Reserve inventory focuses on limited-release bourbons and single-barrel whiskies including Stagg Jr, Elmer T Lee, Colonel EH Taylor, Weller 12-year, and Rock Hill Farms, with white-glove national fulfillment for collectors that doesn't compete on local happy-hour volume with Sunshine Company Saloon down the avenue. Everyday shelf pricing still covers standard domestic and craft beer rotation, house wines, mixers, snacks, and ice that guests staying on the pier strip pick up on walk-home trips from dinner. Untappd check-ins at this address record allocated Russian River releases like Pliny the Elder passing through the cold box, a tell that craft-beer sourcing rotates rather than parking on static shelf staples alongside the cocktail supply list that pairs with a nightcap run after Pacific Shores Cocktail Lounge closes. Delivery runs through UberEats and DoorDash for customers who can't make the walk from a vacation rental on Sunset Cliffs. The most involved transaction the shop completes is a single-buyer collector allocation spanning multi-bottle verified-provenance rare bourbon releases, handled under the Rare Reserve service tier rather than the retail counter.