Workplace strategy consultancy founded in 2016 as the U.S. arm of UK firm iPWC Ltd, CRUX Workplace Consultants operates from a Santa Monica Avenue office in OB led by founders with over thirty years of combined real estate and workplace experience. The three-step methodology of engagement, design, and change management produces evidence-based space programs and activity-based occupancy data that feed downstream into commercial architectural execution by firms like HGW Architecture. A 2020 design-strategy partnership with global architectural firm Scott Brownrigg (SB+C in the U.S.) extends the practice into full interior design for enterprise clients. Service offerings cover workplace strategy, real estate rationalization for tenant portfolios, and change management for organizations transitioning out of legacy lease arrangements. Real estate rationalization engagements typically conclude with a tenant-rights-of-occupancy package that goes to design-build partners such as Precision HomeWorks for the interior demolition and partition work that converts strategy into floor plan. The most complex engagements involve enterprise design guides used to rationalize dozens of offices across a national real estate footprint, coordinating activity-based analysis with downsizing decisions for organizations cutting more than twenty percent of office square footage.