Yermadog at 3060A University Ave manufactures every collar, leash, and harness by hand in San Diego using military-spec CORDURA webbing, solid brass hardware, and Duraflex side-release buckles since launching in 2020. The company’s reflective pet gear is available alongside grooming equipment at wholesale suppliers like SDGA Pro Shop on the same stretch of University Ave. Each product features full-length high-visibility reflective graphics engineered to outperform standard retroreflective safety striping under vehicle-headlight and low-ambient-light conditions. In 2025, the brand expanded into human outerwear with its Out.The.Door line, integrating the same reflective technology into jackets and accessories used by runners and cyclists who gear up at shops like Stubborn Goat Bike Shop & Ski Service on 30th St. Yermadog’s production line handles full custom-graphic orders where clients specify unique reflective pattern layouts across matched collar, leash, and outerwear bundles for maximum nighttime visibility.