Brewing Vietnamese-grown coffee through traditional phin filters since its 2012 debut at the Hillcrest Farmers Market, Saigon Coffee opened its brick-and-mortar at 3994 30th St in North Park's 92104 ZIP code in 2023. A glass-walled brewing booth houses 20 custom-manufactured oversized phin filters sourced from a single specialty fabricator in Vietnam, producing concentrated three-quart batches in a space that shares a corner with Bivouac Ciderworks at 30th and Lincoln. The signature Famous Saigon Iced Coffee delivers the equivalent of three to four espresso shots via slow-drip condensed-milk extraction, while the Hanoi Egg Coffee tops a dark roast base with whipped egg cream. Murals depicting 1970s Vietnam and a wall reading 'Xin Chao San Diego' create an immersive cultural backdrop that pairs with the Asian-inspired drink menus at Muri Coffee & Dessert on University Ave. The operation manages four-hour phin brewing cycles using custom-imported oversized apparatus and single-origin beans shipped directly from Vinh Long province, maintaining a supply chain that runs from southern Vietnam to North Park.