Rumi at 2937 Lincoln Ave is a women-owned wine bar that curates its pour list around small-production, women-operated wineries and local organic vintages in North Park's 92104 ZIP code. The 700-square-foot space seats 48 guests indoors and outdoors, with dessert-and-wine pairing events drawing on selections from Figaro Dessert Cafe on University Ave. Named after the 13th-century Persian poet, the concept opened in 2025 adjacent to the Our Story boutique and charm bar as North Park's dedicated discovery-wine room. Rotating artwork from Art Produce Gallery lines the walls, changing alongside the seasonal wine list. The bar specializes in guided tasting flights that walk guests through three to five obscure single-vineyard pours paired with artisan chocolates in a structured light-to-full-body progression.