CJ Adventures Jet Ski Rentals operates a water sports rental service out of San Diego's Normal Heights neighborhood at 3641 Madison Ave in the 92116 ZIP. The company rents personal watercraft for use on San Diego's coastal waterways, with Mission Bay serving as the primary riding area for most bookings. As a family-run operation, CJ Adventures coordinates reservations, equipment orientation, and logistics from its Madison Avenue office before transporting riders to the launch point. Riders returning from a session on the water end up back on Adams Avenue for post-activity dining, and The Rabbit Hole on Adams serves lunch and dinner with a full bar in the heart of the Normal Heights commercial strip. Normal Heights' central position in San Diego's mid-city geography places the office within 10 minutes of Mission Bay via the I-8 corridor and within a similar drive of the downtown waterfront via I-15 south. The 92116 ZIP sits on the mesa above Mission Valley, giving CJ Adventures quick freeway access to launch sites while maintaining an office in a residential neighborhood with lower overhead than waterfront commercial space. Madison Avenue intersects with the eastern section of Normal Heights near Old Trolley Barn Park at Florida Street, one of the neighborhood's most-searched outdoor landmarks and a green-space anchor for families in the surrounding blocks. Reservations are processed by phone and online, with credit and debit card payment accepted for rental fees and any applicable damage-deposit holds.