Gone Surfing Company in Normal Heights, San Diego, is a veteran-owned sporting goods business operating from 3374 N Mountain View Dr in the 92116 ZIP, registered as an LLC in California since January 2016 under manager Donna Plourd. The company sells surfing-lifestyle accessories, including the trademarked Gone Surfing doormat and branded gear designed around a California beach-culture aesthetic. A portion of the brand's mission supports awareness and fundraising for multiple sclerosis (MS) research, connecting the surf-lifestyle product line to a veteran-led advocacy effort — a community-service orientation shared with organizations such as Veteran Compensation Services on Adams Avenue. The Mountain View Dr address sits in the residential hills above Adams Avenue in Normal Heights, in the elevated section of the neighborhood that overlooks Mission Valley and Snapdragon Stadium to the south. Normal Heights's indie retail corridor on Adams Avenue supports a cluster of small-batch lifestyle brands and independent boutiques, and the surf-and-beach accessory category sits alongside the streetwear, vintage, and outdoor-gear shops that define the neighborhood's shopping identity, including thrift and secondhand retailers such as Home Start Thrift Boutique on the Adams Ave strip. The brand ships direct to consumers from the Normal Heights location.